Transformers Australia - Autobots, Decepticons and Converting Robot Toys by Hasbro
Transformers is a toy brand and media franchise produced by Hasbro in collaboration with Japanese toy company Takara Tomy. Transformers toys were first released in the United States in 1984. The franchise centres on fictional robots that can convert (transform) between robot and vehicle or other object forms. The Transformers universe features two factions: the Autobots (heroic robots led by Optimus Prime) and the Decepticons (antagonist robots led by Megatron). The Transformers franchise includes multiple animated television series starting from 1984, several feature films by Michael Bay (2007-2023), and ongoing toy ranges. Transformers is one of Hasbro's flagship franchises. Peekaboo Baby is an authorised Australian retailer for Transformers products. Free shipping applies to orders over $129.
Transformers toys are popular birthday and Christmas gifts for children aged 5-12 who enjoy vehicle and action play, and for adult collectors. Browse Transformers in the interactive toys category at Peekaboo Baby.
Transformers product range
Transformers toys are available in multiple formats and size classes. Converting toy robots are the core product format - vehicles or other objects that convert into robot figures through a series of folding and rotating steps. Key characters include Optimus Prime (red and blue semi-truck), Bumblebee (yellow compact car), Megatron (decepticon leader) and Starscream. The toy range is categorised by complexity level from beginner to complex conversion sequences. Check current Transformers stock at Peekaboo Baby.
What to look for
Conversion complexity levels - Transformers toys range from simple beginner conversions to complex multi-step sequences for advanced builders.
Official Hasbro licensing - Transformers products are produced by Hasbro under official licensing.
Age from 5 years - Designed from 5 years due to small parts in converting robot formats.
40+ year franchise - Transformers has been produced since 1984, with cross-generational recognition.
Film and animated series connections - Character designs vary across different series and film adaptations.
Transformers - Frequently Asked Questions
Transformers toys were first released in the United States in 1984 by Hasbro, adapting existing Japanese toy lines from Takara. The animated TV series and Marvel comics began the same year, making Transformers one of the first major toy-to-media franchises. The franchise has been continuously active since 1984.
Transformers toys are designed from 5 years due to small parts and the complexity of conversion steps. The target play audience is children 5-12 years. Adult collector Transformers (Master Series) target adult buyers.
Yes. Free shipping on orders over $129. Check current Transformers stock at Peekaboo Baby. Orders dispatch from Melbourne.
Main Autobots: Optimus Prime (semi-truck), Bumblebee (yellow car). Main Decepticons: Megatron, Starscream, Soundwave. These characters appear across multiple Transformers series and films with varying designs.
Yes. All Transformers products at Peekaboo Baby are officially produced by Hasbro, which owns the Transformers trademark.
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