The Gruffalo Australia - Toys and Gifts Featuring the Beloved Picture Book Character
The Gruffalo is a children's picture book character created by British author Julia Donaldson and illustrated by Axel Scheffler, published in 1999 by Macmillan Children's Books. The book follows a mouse who invents the frightening Gruffalo character to scare predators, only to encounter the real Gruffalo. The Gruffalo has sold over 13 million copies worldwide and is one of the bestselling children's picture books published since 1999. The character - a large, horned creature with orange eyes, tusks and purple prickles - has become an iconic children's character in the UK and globally. Licensed The Gruffalo merchandise is produced through official licensing. Peekaboo Baby is an authorised Australian retailer for The Gruffalo products. Free shipping applies to orders over $129.
The Gruffalo toys and gifts are popular as birthday and baby shower gifts for families who love the book. Browse The Gruffalo in the plush toys category at Peekaboo Baby.
The Gruffalo product range
The Gruffalo licensed merchandise range includes plush toys of the Gruffalo character, soft toys, puzzles, games and gifts featuring imagery from the original Axel Scheffler illustrations. The Gruffalo character plush is the most popular merchandise item - a large, soft plush of the Gruffalo that replicates Scheffler's illustration style. Other Julia Donaldson books by the same author and illustrator team (Room on the Broom, The Smartest Giant in Town, Zog) have also spawned character merchandise that is often sold alongside Gruffalo products. Check current The Gruffalo stock availability at Peekaboo Baby.
What to look for
Axel Scheffler illustration fidelity - Licensed products use the distinctive Axel Scheffler illustration style that readers recognise from the book.
Classic British children's literature - Published 1999, 13M+ copies sold. Multi-generational book awareness.
Gift pairing with the book - A Gruffalo plush paired with the original book makes a complete baby shower or birthday gift.
Age from birth - Gruffalo plush designed for babies from birth (birth-safe construction). Books suit from approximately 2 years.
Official licensing - Products at Peekaboo Baby use accurate licensed character designs.
The Gruffalo - Frequently Asked Questions
The Gruffalo was written by Julia Donaldson and illustrated by Axel Scheffler. Published in 1999 by Macmillan Children's Books. Julia Donaldson also wrote Room on the Broom, Zog and other popular children's books also illustrated by Scheffler.
The Gruffalo book is designed for children from approximately 2-3 years. Gruffalo plush toys designed for babies are suitable from birth. Merchandise spans from newborn gifts to older children and adult book lovers.
Yes. Free shipping on orders over $129. Check current stock at Peekaboo Baby. Orders dispatch from Melbourne.
The Gruffalo is described in the book as having terrible tusks, terrible claws, terrible teeth in his terrible jaws, orange eyes, a wart on the end of his nose, purple prickles all over his back, a poisonous wart and black tongue. Axel Scheffler's illustration depicts a large brown furry creature with these features.
Yes. All Gruffalo products at Peekaboo Baby are officially licensed through Macmillan Children's Books and the Julia Donaldson licensing organisation.
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