Teddy Bears

Soft toys and teddy bears are a timeless gift and a beloved companion for children of all ages. At Peekaboo Baby, our collection features the world's most trusted plush brands, from ultra-soft newborn-safe options to collectible characters your little one will treasure for years. Each bear and plush toy in our range has been chosen with quality, safety, and cuddle-ability in mind.

The most important things to consider are softness, safety, and washability. For babies, look for toys that meet Australian safety standards, have no small parts that could detach, and are made from hypoallergenic materials. For older children, check whether the toy is machine washable - a big plus when it becomes a beloved everyday companion. Quality stitching and durable materials mean the toy will last through years of cuddles.

Many of our plush toys are suitable from birth, but always check the age recommendation on the individual product. Soft toys with no loose parts, button eyes, or long ribbons are safest for newborns and young babies. From around 12 months, children can enjoy a wider range of plush characters and interactive soft toys. Plush toys are genuinely loved at every age, from newborns right through to teens and adults who collect them.

We stock some of the most iconic plush brands in the world. GUND is famous for its incredibly soft, huggable bears and animals. Jellycat (from the UK) has a cult following for its imaginative, irresistibly squishy designs. Charlie Bears are beautifully crafted collectible teddies beloved by children and adults alike. You will find a huge variety of characters, sizes, and styles across all three brands.

Yes! We offer free shipping on qualifying orders to Australian addresses. Plush toys are a great way to reach the free shipping threshold when combined with other items. Check our shipping page for the current free shipping minimum and estimated delivery times across Australia.

Teddy bears and plush toys are one of the most popular gifts for newborns, christenings, and baby showers - and for good reason. They are safe, beautiful, and personal. A quality bear from a brand like GUND or Jellycat feels like a real keepsake rather than a throwaway gift. We offer gift wrapping at checkout, making it easy to present your gift beautifully. Many customers also pair a plush toy with a personalised keepsake for an extra special touch.