Gund Message Bear: It's a Girl - Pink

The Gund Message Bear: It's a Girl - Pink is a newborn teddy bear built for one purpose: celebrating a baby girl's arrival in style. Dressed in a removable embroidered pink t-shirt reading "It's a Girl", the soft tan bear carries a gentle internal rattle that newborns find soothing. From the hospital room to the nursery shelf, it's a gift that outlasts the occasion.

What makes the Gund 'It's a Girl' Message Bear stand out

Most newborn bears stop at soft. The Message Bear goes further: the removable "It's a Girl" t-shirt turns it from a plush toy into a keepsake. Once the birth announcement moment passes, the shirt comes off and the bear becomes a timeless companion - no pink slogans required. The internal rattle is subtle and calming rather than startling, appropriate from 12 months when babies start handling toys independently. GUND's construction quality shows in the density and stitching - this holds up to years of washing and cuddling.

• Material: Soft plush with removable embroidered pink t-shirt
• Internal rattle: Yes - gentle
• Care: Surface washable
• Size: 12 x 12 x 30cm
• Age: 12 months+

Why GUND bears earn a permanent place in the nursery

GUND has been making plush toys since 1898. That history translates into the quality you feel when you hold this bear - dense, well-sewn, and built to last through years of use. For a gift item, longevity matters. A GUND bear isn't discarded when the season changes; babies become attached, and mums keep them. Browse the full GUND plush range to see why GUND remains one of the most gifted soft toy brands in Australia. The Message Bear hits a gap in the gift market: it acknowledges the birth occasion without being garish, and it transitions gracefully from announcement prop to forever toy.

Best moments to give an 'It's a Girl' teddy bear

This bear is a natural fit for the baby shower gift category, and works equally well as a hospital visit gift or a birth congratulations present sent from interstate. For Mother's Day, it also makes a lovely Mother's Day gift for a new mum or grandmother who recently welcomed a baby girl. A few standout gifting occasions:

• Baby shower - typically 4-6 weeks before the due date
• Hospital visit gift when meeting the newborn for the first time
• Birth congratulations gift posted to interstate family or friends
• From grandparents welcoming a new granddaughter
• First birthday for a baby girl - pair with a personalised card