Barbie Australia - Officially Licensed Dolls and Accessories by Mattel
Barbie is a fashion doll brand produced by Mattel, an American toy company. Barbie was introduced on 9 March 1959 at the American Toy Fair in New York City. The doll was created by Ruth Handler, co-founder of Mattel, who was inspired by watching her daughter play with paper dolls. Barbie was the first mass-produced doll with an adult figure, offering an alternative to the infant-shaped baby dolls that were standard at the time. Barbie has been the bestselling fashion doll globally since its introduction and is sold in over 150 countries. Peekaboo Baby is an authorised Australian retailer for Mattel Barbie products. Free shipping applies to orders over $129.
Barbie dolls and accessories are popular birthday and Christmas gifts for children from approximately 3 years. Browse Barbie products in the gifts and keepsakes category at Peekaboo Baby. Check current availability as stock varies.
Barbie product range
The Barbie range covers the core fashion doll in multiple variations, career-themed dolls, playsets, accessories and vehicles. Barbie dolls are produced in a consistent scale (11.5 inches / approximately 29 cm) allowing accessories, clothing and playsets from different Barbie product lines to be used together. The range includes Barbie and friend dolls (Ken, Christie, Teresa and others), career-themed dolls showing Barbie in multiple professional roles, and Barbie Extra and Fashionista lines featuring diverse body types and skin tones. The 2023 Barbie film (Warner Bros., starring Margot Robbie) significantly increased global Barbie awareness and demand.
What to look for
Official Mattel licensing - Barbie products at Peekaboo Baby are officially licensed through Mattel.
Scale compatibility - All standard Barbie dolls share the same scale, allowing accessories from different lines to mix and match.
Age from 3 years - Barbie is designed for children from 3 years due to small accessories.
Diverse range - The Barbie Fashionista range includes dolls with diverse body types, skin tones and hair textures.
Career and role-play themes - Career Barbie dolls cover diverse professional roles for imaginative role-play.
Barbie - Frequently Asked Questions
Barbie was introduced on 9 March 1959 at the American Toy Fair in New York City. Created by Ruth Handler, co-founder of Mattel. She has been the bestselling fashion doll globally since her introduction.
Barbie is designed for children from 3 years due to small accessories. The core target audience is children aged 3-12 years. Adult collectors also purchase Barbie collector editions.
Yes. Free shipping on orders over $129. Check current Barbie stock availability at Peekaboo Baby. Orders dispatch from Melbourne.
Barbie is produced by Mattel, an American toy company founded in 1945. Mattel is headquartered in El Segundo, California, USA. Mattel also produces Hot Wheels, Fisher-Price and other toy brands.
Yes. Standard Barbie dolls share the same body scale (approximately 11.5 inches / 29 cm), which means clothing and accessories from different Barbie product lines are generally compatible. Barbie playsets and vehicles are also designed to the same scale.
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