Bunnies by the Bay is an American brand founded in 1996, beloved for its soft, vintage-inspired plush toys and baby gifts. Their collection of bunnies, bears and friends has a nostalgic, heirloom quality that makes them feel like treasures to be passed down through generations. They are a popular choice for baby showers, christenings and newborn gifts.
Bunnies by the Bay products are suitable from birth onwards. Their soft plush toys are designed with newborn safety in mind, while the gentle, timeless aesthetic appeals to children of all ages. Many pieces are kept as keepsakes well into adulthood.
Peekaboo Baby stocks a range of Bunnies by the Bay plush toys including their signature bunnies, bears and friends, as well as gift sets and loveys. These items make beautiful and thoughtful gifts for baby showers and newborn celebrations.
Most Bunnies by the Bay plush toys are surface washable. Spot clean gently with a damp cloth for everyday care. Some styles may be suitable for a gentle machine wash in a cool setting inside a laundry bag. Always check the care tag on your specific toy.
Bunnies by the Bay is an American brand originally founded in the Pacific Northwest. Their products are designed with a commitment to quality and safety, meeting all relevant Australian and international toy safety standards.
Bunnies by the Bay products have a handcrafted, heirloom feel that sets them apart from mass-market plush toys. The soft colour palettes, vintage styling and exceptional softness give them a warmth that resonates with parents looking for something genuinely special to give.
Peekaboo Baby is an authorised Australian stockist of Bunnies by the Bay, offering genuine products with fast local delivery. As a family business, we understand the importance of finding the perfect gift, and our team is happy to help.
Bunnies by the Bay Australia - Soft Baby Gifts and Loveys Since 1994
Bunnies by the Bay is an American baby gift brand founded in 1994 by Suzanne deLacy. The brand is known for plush bunnies, soft toys and baby gifts with a classic, pastel aesthetic designed to feel like heirloom-quality keepsake items. Bunnies by the Bay products are made from soft, surface-washable materials and are designed for babies from birth. The brand produces pacifier holder loveys, ring rattles, soft toys and gift sets in soft, neutral colourways. Peekaboo Baby is an authorised Australian retailer for Bunnies by the Bay, stocking loveys and rattles. Free shipping applies to orders over $129.
Bunnies by the Bay is popular as a baby shower and newborn gift brand in Australia. The classic aesthetic and soft materials make it a natural gift choice for parents who prefer timeless, quality soft toys over branded or licensed character products. Browse Bunnies by the Bay products alongside other classic soft toy brands in the plush toys category at Peekaboo Baby.
Bunnies by the Bay product range
The Bunnies by the Bay Silly Buddy Pacifier Holder Lovey is the brand's hero product at Peekaboo Baby, available in White, Bear, Lamb and Puppy characters at approximately $33. A pacifier holder lovey combines a small soft toy head with a short body that has a built-in loop for attaching a dummy/pacifier. The soft toy head becomes a comfort object while the dummy loop keeps the pacifier from falling. This is a popular newborn gifting format because it serves a dual practical and comfort purpose. The Bunnies by the Bay Bunny Ring Rattle (Grey and Pink, approximately $23) is a soft ring rattle in the brand's characteristic neutral palette designed for babies from birth. Browse baby blankies and loveys at Peekaboo Baby for more lovey options.
Bunnies by the Bay aesthetic and gift appeal
Bunnies by the Bay products use a classic, muted pastel colour palette - grey, cream, white, soft pink - rather than bright primary colours. This makes the range popular with parents who prefer neutral, sophisticated nursery aesthetics. The brand's aesthetic is described as heirloom-quality - products are designed to look and feel like items worth keeping beyond the baby stage. This distinguishes Bunnies by the Bay from character or fashion-driven baby gift brands. Browse baby shower gifts at Peekaboo Baby for Bunnies by the Bay gift options.
What to look for in Bunnies by the Bay products
Pacifier holder design - The Silly Buddy Pacifier Holder Lovey is designed so the soft toy attaches to a dummy via a loop on the body. This keeps the dummy paired with a comfort object, reducing the chance of the dummy being lost. Compatible with standard round dummy shields.
Birth-safe construction - Bunnies by the Bay soft toys designed for babies use embroidered features rather than plastic parts, making them safe for newborns from birth. Materials are soft and non-toxic.
Classic neutral palette - Products use grey, cream, white and soft pink rather than bright colours. This suits neutral nursery aesthetics and makes Bunnies by the Bay products practical gender-neutral gift choices.
Surface washable - Bunnies by the Bay products are designed to be surface washed with a damp cloth, which is practical for soft toys that babies mouth and handle frequently.
Heirloom gift positioning - The brand positions its products as quality gifts worth keeping as keepsakes. This makes them suitable for baby shower gifting where the giver wants to offer something with lasting quality.
Gift-ready packaging - Bunnies by the Bay products are packaged for direct gifting, suitable as baby shower and newborn occasion gifts without additional wrapping.
Bunnies by the Bay gift ideas at Peekaboo Baby
A Bunnies by the Bay Silly Buddy Pacifier Holder Lovey is a practical baby shower gift for parents who use dummies. Pair with an ergoPouch Cocoon Swaddle Bag from the baby sleep range for a complete newborn sleep gift set. For parents who prefer a non-dummy option, a Bunnies by the Bay ring rattle pairs with a Jellycat or GUND soft toy from the plush toys category.
Bunnies by the Bay - Frequently Asked Questions
A pacifier holder lovey is a soft toy designed with a built-in loop or attachment point for a dummy (pacifier). The soft toy body or head becomes a comfort object for the baby, while the loop keeps the dummy attached and accessible. This serves two purposes: giving the baby a comfort object to hold during sleep or feeding, and keeping the dummy paired with the toy so it is less likely to be lost. The Bunnies by the Bay Silly Buddy is designed to work with standard round-shield dummies. The dummy itself is not included in the purchase - the lovey is the toy with the attachment loop.
Yes. Bunnies by the Bay soft toys designed for babies use embroidered features rather than plastic eyes or noses, making them safe from birth. The materials are soft and non-toxic. As with all soft toys in the sleep space, Red Nose Australia recommends removing soft toys from the cot during sleep. Bunnies by the Bay toys are designed for supervised awake play and comfort use during the newborn and infant stage.
Bunnies by the Bay products are designed to be surface washed with a damp cloth. For thorough cleaning, most Bunnies by the Bay items can be machine washed on a gentle cold cycle in a mesh laundry bag, then air dried. Avoid tumble drying as this can affect the plush fabric texture. Check the care label on the specific product as instructions vary by item. The pacifier holder lovey should be checked for any damage to the dummy attachment loop before and after washing.
The Bunnies by the Bay Silly Buddy is designed to attach to standard round-shield dummies via the loop on the toy body. Most standard dummies with a round shield and attached ring or clip will work. Dummies with an unusually shaped shield or a very wide flat base may not attach securely. The attachment loop is designed to thread through a standard dummy ring - the same mechanism used with most dummy clip attachments. Check the product dimensions and images at Peekaboo Baby to confirm compatibility with your preferred dummy brand.
Yes. Peekaboo Baby offers free shipping on all Bunnies by the Bay orders over $129. Products are individually priced at $23-$33. Combining 4-5 items or purchasing alongside other products in the same order typically reaches the free shipping threshold. Orders dispatch from Melbourne. Peekaboo Baby is an authorised Australian retailer for Bunnies by the Bay.
Yes. Bunnies by the Bay was founded in 1994 in the USA by Suzanne deLacy. The brand produces soft baby toys and gifts with a classic, pastel aesthetic and is sold through selected specialty retailers globally, including Peekaboo Baby in Australia. The brand's design sensibility reflects a classic American baby gift aesthetic - neutral colours, soft materials and a focus on quality construction intended for long-term use and keepsake value.
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