Teddy Bears

Teddy Bears Australia - First Teddy Bears, Plush & Soft Toys for Every Age

A teddy bear is more than a toy. For babies and young children, a soft, familiar bear becomes a comfort object, a sleep companion, and a first friend - something they carry through the early years and often well beyond. At Peekaboo Baby, our teddy bear range brings together the world's most trusted plush brands, from newborn-safe first bears through to collectible characters for older children. We stock Gund, one of the most respected names in plush toys globally, alongside a curated selection of premium soft toys from brands that prioritise safety, softness, and quality stitching that holds up to years of cuddles.

Whether you are shopping for a baby shower gift, a first Christmas present, or a special birthday bear, our range has options at every budget. Browse teddy bears by age, from newborn-safe options with no detachable parts to larger collector-style bears for kids who love to build a plush collection. For more soft toy options, explore our full plush toys range including character plush, plush dolls, and blankies and loveys designed for comfort and sleep.

What to look for when choosing a teddy bear or plush toy

• Age-appropriate safety - For babies under 12 months, choose bears with embroidered features rather than button eyes, no detachable ribbons, and no long pile that could shed. Check that the toy meets Australian safety standard AS/NZS 8124 and carries an age-appropriate label.
• Softness and fill quality - The best first teddy bears use high-quality polyester fill that keeps its shape through years of squeezing, washing, and dragging around the house. Gund is particularly known for its premium fill and ultra-soft fabrics.
• Washability - A bear that cannot be washed will not last. Look for surface-washable or machine-washable options, and check the care label. Bears that go to sleep with a baby every night need to be kept clean, so this matters more than most parents expect.
• Size - Newborn bears should be small enough to hold comfortably but large enough to not be a choking hazard. Toddler comfort bears are typically 20 to 35cm. Larger display or collector bears (40cm+) are better suited to older children.
• Character and brand - Gund is famous for classic bears with distinctive faces that become beloved over time. Character bears tied to books or TV shows - Winnie the Pooh, Paddington, Rupert - make particularly meaningful gifts for families who love those stories.

Looking for a special gift? Browse our gifts and keepsakes range or explore gifts by age. For newborn gift ideas, our newborn gifts section has beautifully curated options that pair a bear with other essentials.