Squishmallows Australia - Squishable Plush Toys for Children and Collectors
Squishmallows were first introduced in 2017 by Kellytoy, a division of Jazwares. Squishmallows are made from a super-soft marshmallow-like fabric with a spandex cover that gives them their characteristic slow-return squish when compressed. The range covers hundreds of characters including animals, food items, fantasy creatures, seasonal designs and licensed characters. Squishmallows experienced explosive growth during 2020-2021 and became one of the most popular collectible toy brands globally. The range is designed for children from approximately 3 years and also has a strong adult collector community. Peekaboo Baby is an authorised Australian retailer for Squishmallows. Free shipping applies to orders over $129.
Squishmallows are produced in multiple sizes from small (5 cm) to giant (91 cm), with the 30-40 cm format being most common as a gift item. The collectible nature of the range - with hundreds of characters and limited-edition designs - makes Squishmallows popular with children who collect across characters. Browse Squishmallows in the plush toys category at Peekaboo Baby.
Squishmallows product range
Squishmallows are available in sizes from 5 cm clip-ons through to 91 cm giant versions. The standard gift size is approximately 30-40 cm, priced typically $20-$40. Each Squishmallow character has a name, brief backstory and a specific colour and design. Characters include animals (Cam the Cat, Drake the Duck), food items (Gordon the Shark, Hoot the Owl), fantasy (Patty the Cow), seasonal holiday designs and licensed characters from brands including Disney, Hello Kitty and Pokémon. New characters and seasonal designs are released regularly, maintaining the collectible appeal. Squishmallows are made from a polyester spandex fabric that is machine washable on a gentle cycle.
The Squishmallow collecting community
Squishmallows has a significant collector community across Australia. Dedicated Facebook groups and social media communities track new character releases, limited editions and regional exclusives. Children from approximately 5-12 years frequently collect Squishmallows across characters, and some adult collectors also participate. The consistent character name and backstory system (printed on the Squishmallow tag) supports the collecting element. Limited characters and seasonal designs retire from production, creating secondary market demand for specific characters.
What to look for in Squishmallows
- Marshmallow-texture construction - Squishmallows use a spandex polyester fabric with a slow-return foam fill that creates the characteristic squish sensation. The texture is distinct from standard plush and has strong tactile appeal.
- Size range and gifting - Squishmallows from 30-40 cm are a practical birthday gift at approximately $20-$40. Giant sizes (60-91 cm) make statement gifts for significant birthdays.
- Machine washable - Squishmallows can be machine washed on a gentle cold cycle, which is practical for toys that children carry and handle frequently.
- Age minimum 3 years - Squishmallows are designed from 3 years. The minimum age applies due to small parts on some designs and the overall product format.
- Licensed character range - Squishmallows produces Disney, Hello Kitty and Pokémon licensed characters alongside original characters, expanding the appeal to fans of specific franchises.
- Collectible character system - Every Squishmallow has a name, backstory and character tag. The hundreds of characters and seasonal releases support an ongoing collecting hobby for children and adults.
Squishmallows gift ideas at Peekaboo Baby
Squishmallows are popular birthday and Christmas gifts for children aged 3-12 and for adult collectors. A 30-40 cm Squishmallow in a character the recipient likes makes a practical and immediate gift. Browse plush toys at Peekaboo Baby for Squishmallows alongside other character plush options. Compare with TY Beanie Boos for children who prefer the Beanie format over the squish format.
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