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Plush Toys Australia - Soft Toys, Stuffed Animals & Character Plush
Soft toys have a way of becoming the most loved things in a child's world - carried everywhere, slept with every night, and remembered for a lifetime. At Peekaboo Baby, our plush toys range brings together the best soft toys, stuffed animals, and character plush available in Australia, from premium quality everyday companions to special licensed characters that fans will treasure. We stock Gund - one of the world's most respected plush brands - alongside a wide range of character plush toys including Bluey, Pusheen, Peter Rabbit, Sesame Street, and more.
Whether you are buying a first soft toy for a newborn, a comfort companion for a toddler, or a character plush for a child who has their heart set on something specific, our range has it covered. Every plush toy we stock meets Australian safety standards. Browse our sub-ranges by character or type: teddy bears, plush dolls, puppet toys, interactive plush, and blankies and loveys for sleep comfort.
What to look for in a plush toy
- Safety for age - For babies under 12 months, only choose plush with no button eyes, no long pile fibres that could shed, and no attached ribbons or accessories. Look for the AS/NZS 8124 safety standard on the label. For babies, embroidered features are safest.
- Fabric and fill quality - The best plush toys use ultra-soft outer fabrics and dense, shape-retaining fill. Cheap fill clumps over time and loses its cuddle factor. Premium brands like Gund are known for their consistent fill quality and fabrics that stay soft even after many washes.
- Washability - Soft toys that go everywhere with a child need to be washable. Check whether the toy is machine washable, surface clean only, or suitable for a gentle hand wash. Toys with electronic components usually require surface cleaning.
- Character relevance - A child who loves a character is far more attached to a plush version of that character than to a generic soft toy. If you know the child's favourite show, book, or animal, a character-specific plush will be far more appreciated.
- Size - Mini plush (10 to 15cm) are great for on-the-go or collecting. Standard comfort size (20 to 35cm) is ideal for everyday companions. Jumbo plush (40cm+) make a big visual impact as gifts but are better suited to older children who can manage a larger toy.
Shopping for a gift? Our gift ideas range includes plush curated by age and occasion. For newborn gifts, a blankie and lovey set or a first Gund bear is a reliably wonderful choice. Explore gifts by age or by price for easy, confident gift shopping.
Plush Toys - Frequently Asked Questions
For babies under 12 months, the safest plush toys have embroidered features rather than button eyes, no detachable ribbons or accessories, no long pile fabrics that can shed, and a fill that does not clump or escape through seams. All toys should meet Australian safety standard AS/NZS 8124 - check the label before purchasing. Keep soft toys out of the sleep space for babies under 12 months in line with Red Nose Australia safe sleep guidelines, and use them during supervised awake time only.
We stock a carefully selected range of premium plush brands. Gund is a cornerstone of our range - an American brand making exceptional quality soft toys since 1898, known for ultra-soft fabrics and iconic bear designs. We also carry licensed character plush from Bluey, Pusheen, Peter Rabbit, Sesame Street, Winnie the Pooh, and more. Every brand in our range is chosen for quality and Australian safety compliance.
Washability varies by product. Many of our plush toys are machine washable on a gentle cycle in a laundry bag - always check the individual product care label. Toys with electronic or sound components are usually surface clean only. For well-loved everyday companions, we strongly recommend checking washability before purchasing. A plush toy that goes everywhere with a child will need regular cleaning to stay fresh and hygienic.
The terms are used interchangeably in Australia. Both refer to soft, fabric-covered toys filled with polyester or similar fill material. "Plush" generally refers to toys with a soft pile fabric outer, while "stuffed animals" is more commonly used in the US and UK. At Peekaboo Baby, our range includes both classic animal-shaped plush and non-animal character plush (like Pusheen, Bluey, or Elmo) - all fall under the broad soft toys category.
Plush toys are among the most universally appreciated children's gifts. A quality soft toy is something a child keeps long after other gifts are forgotten. For babies and toddlers, a first Gund bear or a character plush matching their favourite show is a gift that genuinely matters. For older children who collect characters, adding to their collection is always a hit. Browse our gifts and keepsakes or shop by age for gift inspiration.
Yes. We stock a range of Australian animal soft toys including kangaroo plush with removable joey, koala soft toys, and other native animal characters. These are popular gift choices for Australian families and for international visitors wanting something locally meaningful. Browse our character plush range for the full selection of Australian animal options alongside our licensed character range.