OiOi Australia - Designer Nappy Bags Designed for Australian Parents
OiOi is an Australian baby bag brand founded and designed in Melbourne, Australia. OiOi nappy bags are designed to be functional baby bags that also look like everyday bags - the brand's focus is on combining the practical organisation that parents need with a contemporary, fashion-forward aesthetic that works beyond the pram. OiOi produces nappy bag backpacks, tote bags, satchels and accessories in materials including vegan leather, cotton canvas and bamboo. Peekaboo Baby is an authorised Australian retailer for OiOi, stocking nappy bags, change mat clutches and accessories. Free shipping applies to orders over $129.
As an Australian brand, OiOi is designed specifically for the Australian market and Australian conditions. The OiOi range covers nappy bags from structured leather-look backpacks to canvas totes, each designed with a considered pocket layout and including a changing mat. Browse the full OiOi range in the nappy bags category or explore the broader baby bags range for side-by-side comparisons with Storksak, Babymel and Skip Hop at Peekaboo Baby.
OiOi nappy bag range
The OiOi Playground Cross-Body Leather Bag is a structured leather-look bag designed as both a nappy bag and an everyday crossbody. At approximately $250, it is the premium end of the OiOi range. The OiOi Baby Change Mat Clutch is a compact, wristlet-style change clutch at approximately $70 - designed for parents who want a minimal carry option with just nappies, wipes and a folding changing mat. The OiOi Packing Pouch Trio is a set of three organiser pouches at approximately $60, designed to organise the interior of any nappy bag. OiOi also produces a Stroller Organiser/Pram Caddy at approximately $65 that clips to pram handlebars.
OiOi bamboo clothing and accessories
OiOi produces a bamboo fabric range including pyjama sets, bibs and robes. The OiOi Bamboo Long Sleeve Pyjama Set ($50) and Bamboo Bandana Bib ($12) use bamboo-derived fabric valued for its softness and breathability. The OiOi Bamboo Mama Robe ($70) is a postpartum robe for new mothers. These products extend the OiOi range beyond bags into nursery and postnatal lifestyle products. Browse the baby clothing range for more bamboo fabric options at Peekaboo Baby.
OiOi brand positioning
OiOi is one of the few Australian-designed nappy bag brands at Peekaboo Baby. The brand's Melbourne origins are reflected in its contemporary design aesthetic, which draws on Australian fashion rather than importing styles from international markets. This makes OiOi particularly relevant for Australian parents who prefer to support local brands and want products designed with Australian style sensibilities and conditions in mind.
What to look for in OiOi nappy bags
Australian design - OiOi bags are designed in Melbourne, Australia. This is a genuine differentiator from international nappy bag brands - the design reflects Australian aesthetic preferences and is developed in the same market where it is sold.
Changing mat included - OiOi nappy bags include a removable, foldout changing mat as a standard inclusion. The mat is wipe-clean and sized for comfortable nappy changes on the go.
Vegan leather materials - OiOi uses vegan leather in premium bag designs, providing a leather-look finish without animal products. The vegan leather is designed to resist scuffs and wipe clean with a damp cloth.
Organised interior layout - OiOi nappy bags are designed with dedicated pockets for bottles, wipes, nappies and parent essentials. The bag interior is designed to be accessible while on the go without needing to unpack the entire bag.
Pram caddy accessory - The OiOi Stroller Organiser clips to pram handlebars for quick access to essentials while walking. This works alongside any OiOi bag to provide an additional quick-access storage option on the pram.
Bamboo fabric range - The OiOi bamboo clothing and accessories range uses OEKO-TEX certified bamboo-derived fabric that is soft and breathable. This extends OiOi beyond bags into postpartum and nursery products.
OiOi at Peekaboo Baby vs other nappy bag brands
OiOi sits in the mid-to-premium nappy bag tier at Peekaboo Baby. For parents comparing Australian brands: OiOi is the Melbourne-designed option alongside international brands like Storksak (UK Scuba fabric, $270-$290) and Skip Hop (New York, Forma backpack ~$169). OiOi's Playground Cross-Body bag at $250 competes with Storksak's satchel range. Browse designer nappy bags at Peekaboo Baby for a side-by-side view of all premium options. For pram accessories, the OiOi Stroller Caddy works alongside products in the pram and stroller accessory range.
OiOi - Frequently Asked Questions
Yes. OiOi is an Australian baby bag brand founded and designed in Melbourne, Australia. The brand designs its nappy bags and accessories in Melbourne for the Australian market. As an Australian brand, OiOi is one of the few local alternatives to the international nappy bag brands that dominate the Australian market. OiOi products are sold at Peekaboo Baby alongside international brands including Skip Hop (New York) and Storksak (UK). Being Australian-designed and operated means OiOi supports local jobs and designs for Australian conditions and style preferences.
Yes. OiOi nappy bags include a removable, foldout changing mat as a standard inclusion. The mat is wipe-clean and sized for comfortable nappy changes on flat surfaces including change tables, floors and parent-room fold-down shelves. The mat attaches to the bag so it does not become separated. The OiOi Baby Change Mat Clutch is also available as a standalone compact change clutch with its own wristlet strap, designed for parents who want a minimal-carry nappy change kit separate from the main bag.
OiOi nappy bags are made from a range of materials depending on the style. The Playground Cross-Body bag uses vegan leather - a structured, synthetic leather-look material that is cruelty-free and wipe-clean. OiOi canvas bags use a durable woven cotton canvas. OiOi also produces products in bamboo-derived fabric, which is soft, breathable and OEKO-TEX certified. Vegan leather bags are cleaned with a damp cloth. Canvas bags can be spot-cleaned with mild detergent. Check the individual product care label for specific cleaning instructions.
The OiOi Stroller Organiser (also called the Pram Caddy) is a compact organiser bag designed to attach to pram handlebars. It clips around the handlebar tube and provides quick-access pockets for items like a phone, keys, snacks and wipes that parents need to access while walking without stopping to open the main nappy bag. Priced at approximately $65, it is sold as an accessory to complement any nappy bag rather than replace it. It is compatible with most pram handlebar diameters and works alongside all OiOi nappy bag styles.
OiOi is an Australian-designed brand, which is its primary differentiator from Skip Hop (American) and Storksak (British). The OiOi Playground Cross-Body bag at $250 competes with Storksak satchel bags in price. Skip Hop's Forma backpack at $169 is at a lower price point than the OiOi Playground bag. All three brands include a changing mat. OiOi uses vegan leather and canvas; Skip Hop uses woven nylon; Storksak uses Scuba fabric. The choice between them depends primarily on preferred aesthetic and material, as all three brands provide equivalent organisation and changing functionality.
Yes. Peekaboo Baby offers free shipping on all OiOi orders over $129 to every Australian state and territory. The OiOi Playground Cross-Body bag at $250 qualifies for free shipping individually. Combining accessories such as the Stroller Organiser and Change Mat Clutch will also typically reach the threshold. Orders dispatch from our Melbourne warehouse. As an Australian brand, OiOi orders ship domestically with no import delays or duties. Peekaboo Baby is an authorised Australian retailer for OiOi.
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