Maternity Bra

A comfortable, supportive maternity bra is a wardrobe essential throughout pregnancy, adapting to your changing body as your bust grows and your comfort needs evolve. Our range of maternity bras includes wire-free everyday styles, sleep and crop bra options, and seamless designs that work beautifully under fitted clothing. Designed to take you from the first trimester through to postpartum with ease.

Most women find they need a maternity bra from around the first trimester as breast tenderness and growth begins. If your regular bras are feeling uncomfortable, leaving marks, or not providing enough support, it is time to make the switch. Buying a few maternity bras early in pregnancy and reassessing your size again around 36 weeks gives you the most comfortable foundation for pregnancy and breastfeeding.

A maternity bra is designed primarily to support growing breasts during pregnancy without the clip-down feeding access of a nursing bra. Nursing bras have that added functionality built in, allowing you to feed your baby with one hand. Many women choose styles that function as both maternity and nursing bras, offering support during pregnancy and easy feeding access once the baby arrives.

Wire-free maternity bras are generally recommended throughout pregnancy and early breastfeeding because underwire can press on breast tissue and developing ducts as the breast changes shape. Wire-free styles in supportive fabrics and well-constructed cups can still provide excellent lift and shape. If you find wire-free bras lack support, look for styles with wider bands, boned cups, or moulded padding for extra structure.

It is best to get measured professionally at a lingerie or maternity wear retailer in the second trimester when your size has changed but has not reached its maximum. Maternity bra sizing uses the same format as regular bras, but the cups and band are designed with growth in mind. Buying styles with adjustable hooks and wider cups gives you more room to accommodate size changes as pregnancy progresses.

Having three to four maternity bras is a practical starting point, giving you enough rotation for washing while keeping a few available at all times. Consider owning one or two everyday styles, a comfortable sleep bra for night, and potentially a sports or active style if you are exercising during pregnancy. Start with two or three and add to your collection based on what feels most useful.