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aden + anais was founded in 2006 by Raegan Moya-Jones, an Australian woman living in New York who missed the large muslin wraps used in Australia for swaddling newborns. The brand launched with a focus on producing large, breathable 100% cotton muslin swaddle blankets to the standard that Australian parents expected. aden + anais popularised oversized muslin swaddles in the US and international markets. The brand is now sold globally. Peekaboo Baby is an authorised Australian retailer for aden + anais, stocking muslin swaddle blankets, sleeping bags, bibs and baby essentials. Free delivery applies to qualifying orders.
aden + anais muslin swaddles are made from 100% cotton muslin - a lightweight, open-weave fabric that becomes softer with each wash. The large size (approximately 120 x 120 cm) makes them suitable for swaddling newborns, use as a light blanket, play mat, pram cover, nursing cover and many other uses. Browse aden + anais products in the baby blankets and muslin wraps category or explore baby sleep for complementary swaddling products at Peekaboo Baby.
aden + anais classic muslin swaddles are made from 100% cotton muslin and measure approximately 120 x 120 cm. The oversized dimensions are designed to give parents enough fabric to achieve a secure swaddle wrap around even a larger baby. Cotton muslin is naturally breathable, which helps regulate a baby's temperature during swaddling. aden + anais muslin becomes progressively softer with washing, which means the wraps improve with use over time. The brand produces swaddles in a wide range of printed designs, with new seasonal and licensed character prints released each year.
aden + anais produces a range of sleeping bags and bibs alongside its core muslin swaddle range. aden + anais sleeping bags use muslin or other cotton fabrics. Bibs from aden + anais use the same 100% cotton muslin fabric and are designed for the mouthing and drooling stage from approximately 3 months. Browse the baby sleeping bags category for more sleep products at Peekaboo Baby.
aden + anais produces muslin swaddle gift sets combining multiple wraps in complementary designs, packaged in gift boxes suitable for baby showers. A set of 3-4 muslin wraps in a gift box is one of the most popular baby shower gift formats in the Peekaboo Baby range. The multiple-wrap format is practical because parents use 2-4 wraps in rotation during the newborn stage. Browse baby shower gifts for curated aden + anais gift options at Peekaboo Baby.
A set of 3-4 aden + anais muslin swaddles is one of the most practical baby shower gifts - every new parent uses muslin wraps extensively in the first 3-6 months. For a complete gift, combine an aden + anais swaddle set with an ergoPouch Cocoon Swaddle Bag from the baby sleep range for a complete newborn sleep gift. Muslin wraps also pair naturally with bibs from the bibs range and comfort blankets from the baby blankies and loveys category.
aden + anais uses 100% cotton muslin rather than polyester or blended muslin, which affects breathability and softness. aden + anais wraps are also oversized at approximately 120 x 120 cm - larger than many budget muslin alternatives. The 100% cotton muslin becomes softer with each wash, so aden + anais wraps improve with repeated use. Budget muslin wraps often use smaller dimensions and synthetic blends that do not soften with washing in the same way.
aden + anais classic swaddle blankets measure approximately 120 x 120 cm. This oversized dimension is intentional - the extra fabric is needed to swaddle a larger newborn securely and provides enough material for the multiple tucks required in standard swaddling techniques. The same size also makes the wrap versatile for use as a pram cover, nursing cover, play mat and blanket. aden + anais dream blankets (a heavier weight version) are slightly larger.
aden + anais muslin wraps are machine washable on a warm or cold cycle and tumble dry safe. The fabric is designed to soften with each wash - aden + anais recommends washing before first use and notes that the softness continues to improve through the first 10-15 washes. Avoid fabric softener as it can reduce the fabric's breathability. aden + anais wraps can be line dried or tumble dried on a low to medium setting.
aden + anais was founded in 2006 by Raegan Moya-Jones, an Australian woman who was living in New York at the time. She founded the brand because she missed the large cotton muslin wraps used for swaddling in Australia and could not find an equivalent in the US market. While the brand is now based in New York and sells globally, its origins are distinctly Australian - the concept of large cotton muslin swaddles was inspired by Australian baby care traditions. The Australian origin of the brand is a meaningful part of its identity for Australian parents.
Most Australian parents find 4-6 muslin wraps a practical quantity for the newborn stage. Muslin wraps are used for swaddling, burping, as light covers and for mopping up spit-up, which means 2-4 wraps can be in use or washing at any time. aden + anais gift sets of 3-4 wraps are designed to provide an initial functional quantity. Having wraps in different designs makes it easy to identify which wrap needs washing. Most parents continue using muslin wraps as pram covers and blankets well beyond the swaddling stage.
Yes. Peekaboo Baby offers free delivery on qualifying aden + anais orders to every Australian state and territory. aden + anais gift sets of 3-4 wraps typically meet the free shipping threshold individually. Orders dispatch from Melbourne. Peekaboo Baby is an authorised Australian retailer for aden + anais.