Lamaze Australia - Developmental Baby Activity Toys, Clip-On Toys and Soft Books
Lamaze is a baby toy brand that produces developmental activity toys designed for babies and young children from birth to approximately 2 years. Lamaze baby activity toys are designed around developmentally appropriate sensory and motor skills - encouraging babies to reach, grasp, look, listen and explore. The Lamaze range includes clip-on pram and car seat toys, soft activity books, plush sensory toys and toy sets. Lamaze toys are designed to stimulate multiple senses simultaneously using contrasting colours, crinkle textures, mirrors, rattles and chime sounds. Peekaboo Baby is an authorised Australian retailer for Lamaze, stocking baby activity clip-on toys, soft books and sensory plush. Free shipping applies to orders over $129.
The Lamaze range is designed for newborns through to approximately 24 months. Many Lamaze clip-on toys are designed to attach to pram bars, car seat handles and play gym arches, making them practical gifts for parents of new babies. Browse the full Lamaze range in the activity toys for babies category or explore the baby play gym range for complementary developmental products at Peekaboo Baby.
Lamaze baby activity clip-on toys
Clip-on activity toys are the core of the Lamaze range. Each clip-on toy includes a plastic clip designed to attach to pram frames, stroller bars, car seat handles and play gym crossbars. The clip mechanism is designed for parents to attach and detach without tools. Clip-on toys in the Lamaze range include the Pupsqueak (a dog character with multiple sensory features), Captain Calamari (octopus with crinkle tentacles and mirror), Olivia the Owl (with a crinkle body and textures), Flannery Fox, Tilly Twinklewigs and others. Each clip-on toy is designed around a character with specific sensory features - mirrors, rattles, chimes, crinkle fabric and contrasting colours. Prices range from approximately $20-$30.
Lamaze soft books
Lamaze produces soft activity books designed for babies from birth. The Counting Animals Soft Book includes numbered animal pages with crinkle, mirror and texture elements on each page. The Torin the T-Rex Hide and Seek Book uses a lift-the-flap format with soft fabric flaps and character imagery. Soft books are designed for babies who are not yet ready for board books but benefit from the tactile and visual stimulation of book-format toys. The soft, squeezable format is safe for babies who mouth toys.
Lamaze developmental design principles
Lamaze toy design is based on developmental research into infant sensory and motor development. Each Lamaze toy is designed to encourage specific developmental milestones - contrasting black-and-white patterns for newborn visual development, rattles and chimes for auditory tracking, crinkle textures for tactile exploration, and mirrors for self-recognition development from approximately 4 months. The multi-feature design of most Lamaze toys means a single product engages multiple developmental systems simultaneously.
What to look for in Lamaze baby activity toys
Clip-on design - Lamaze clip-on toys attach to pram bars, car seat handles and play gym frames without tools. The clip mechanism is designed for one-hand adult operation. This makes the toys practical for parents who want to attach and remove toys easily when moving between locations.
Multi-sensory features - Each Lamaze clip-on toy includes multiple sensory elements - typically a rattle or chime (sound), crinkle fabric (tactile), a mirror (visual self-recognition), contrasting colours (visual tracking) and a squeezable or texture element. Multiple features engage more developmental systems per toy.
Safety for mouthing - Lamaze toys are designed for babies who mouth everything. They use non-toxic materials, have no small removable parts, and use fabric, rubber and plastic components that are washable or wipe-clean. Check each product listing for specific care instructions.
Age-staged features - Lamaze designs different toys for different developmental stages - simpler clip-on toys for newborns and young babies, more complex soft books and interactive toys for babies from 3-6 months who are developing intentional grasping and exploration.
Character designs - Lamaze clip-on toys use consistent character designs (animals, sea creatures, fantasy characters) across the range. This makes it easy to build a set of Lamaze toys with complementary designs for different locations - pram, car seat and play gym.
Gifting format - Lamaze clip-on toys are individually packaged in gift-ready presentation and are priced in the $20-$30 range, making them practical baby shower gifts individually or combined as a gift set.
Pair Lamaze with other baby developmental products at Peekaboo Baby
Lamaze clip-on toys attach to prams and car seats - browse the prams and strollers range at Peekaboo Baby for compatible pram options. Lamaze soft books pair well with other cloth and board books in the baby activity toys range. For a complete new baby gift, a Lamaze clip-on toy combined with an ergoPouch swaddle from the baby sleep range and a GUND soft toy makes a well-rounded newborn gift set. Explore baby shower gifts at Peekaboo Baby for more curated gift options.
Lamaze - Frequently Asked Questions
Lamaze baby activity toys are designed for babies from birth to approximately 24 months. The clip-on activity toys and soft books are most commonly used from birth to 12 months when sensory exploration and motor development are primary developmental focuses. Simpler clip-on toys with mirrors and contrasting colours suit newborns from birth. Toys with rattles and crinkle textures for intentional grasping suit babies from approximately 3 months. Soft activity books with lift-flap features suit babies from approximately 6 months. Each Lamaze product at Peekaboo Baby carries a minimum age recommendation on the listing.
Lamaze clip-on toys use a plastic c-clip that opens and closes around a bar or tube. The clip is designed to grip pram frame bars, stroller sun hood frames, car seat carrying handles and play gym crossbars. The clip is designed for one-handed adult operation - squeeze the clip to open, position on the bar, release to grip. The clip grip is designed to hold the toy in place during pram movement but is not a locking mechanism, so toys should not be left attached unsupervised as a safety measure.
Yes. Lamaze toys are designed for babies who mouth toys as part of sensory exploration. All Lamaze products use non-toxic materials and are free from small removable parts in the intended use configuration. Fabric surfaces on Lamaze clip-on toys are machine washable on a gentle cycle. Plastic and rubber components are wipe-clean. Lamaze toys meet international toy safety standards including EN71 and ASTM F963. All Lamaze products at Peekaboo Baby comply with Australian toy safety regulations.
Yes. Most Lamaze clip-on toys can be machine washed on a gentle, cold cycle inside a laundry bag. The fabric elements (crinkle fabric, plush and soft surfaces) are designed to retain their features after washing. Remove the clip before washing if possible - most Lamaze clips detach from the toy body. Alternatively, surface washing with a damp cloth is recommended for regular maintenance. Allow to air dry rather than tumble drying. Check the care label on the specific product for detailed washing instructions.
Lamaze toys are designed to support multiple developmental skills simultaneously. Contrasting colours (black, white, red) and mirrors support visual development and tracking in newborns. Rattles, chimes and crinkle sounds support auditory development and sound-source tracking. Crinkle and texture surfaces support tactile exploration. Grasping, pulling and squeezing features support fine motor development and intentional reach-and-grasp skills. Soft books with lift-flap features support cause-and-effect understanding and early pre-literacy engagement. Lamaze cites developmental research in its product design process.
Yes. Peekaboo Baby offers free shipping on all Lamaze orders over $129 to every Australian state and territory. Lamaze clip-on toys are individually priced at $20-$30, so purchasing 5-6 toys in one order will typically reach the free shipping threshold. Orders are dispatched from our Melbourne warehouse. Metro deliveries typically take 2-4 business days. Peekaboo Baby is an authorised Australian retailer for Lamaze.
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