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Jellycat is a British soft toy brand founded in London in 1999 by brothers Thomas and William Gatacre. The brand is known for producing some of the softest plush toys available, with an approach to materials and finishing that makes Jellycat toys distinct from standard soft toys. Jellycat soft toys are designed for babies from birth and are surface-washable. The range includes the Bashful Bunny - one of the most popular baby gift plush toys globally - along with the Amuseables range of whimsical fruit, vegetable and food characters with faces, and a broad range of animal soft toys. Jellycat celebrated its 25th anniversary in 2024. Peekaboo Baby is an authorised Australian retailer for Jellycat, stocking soft toys and baby gifts. Free shipping applies to orders over $129.
Jellycat soft toys are among the most requested baby shower and newborn gifts in the Peekaboo Baby range. The Bashful Bunny is the brand's iconic product and has been in continuous production for over 20 years in multiple colours and sizes. Browse the full Jellycat range in the plush toys category or explore baby shower gifts for curated Jellycat combinations at Peekaboo Baby.
The Jellycat Bashful Bunny is the brand's bestselling product globally. It is a floppy, weighted plush bunny with characteristically soft fur, available in multiple colours including Cream, Pink, Silver, Grey, Blush and seasonal colourways. The Bashful Bunny is available in six sizes: Tiny (13cm), Small (18cm), Medium (31cm), Large (36cm), Really Big (51cm) and Giant (51cm+). Medium is the most popular size. The Slackajack Monkey has been in continuous production for over 21 years and is one of Jellycat's longest-running designs. All Jellycat toys use the brand's signature plush fabric with sewn-in features and no plastic elements.
The Jellycat Amuseables range is a collection of plush characters based on everyday objects and foods - avocados, croissants, sushi, plants, clouds and other subjects - each given a face, arms and feet in Jellycat's soft plush construction. Amuseables are designed as gifts for children and adults alike and have become a distinct product line within Jellycat. The range is particularly popular as birthday and novelty gifts for teenagers and adults who appreciate the humour of a soft toy avocado. Amuseables are produced in a standard size range and use the same surface-washable, baby-safe construction as the core Jellycat range.
Jellycat produces soft baby books, crinkle toys and activity sets designed for newborns and young babies. These are made from the same soft plush fabrics as the core toy range and are designed for babies from birth. Jellycat baby books use soft fabric pages with embroidered imagery and tactile elements. These are popular newborn gift additions alongside a Bashful Bunny or other Jellycat plush. Browse the baby blankies and loveys range for complementary newborn gift products.
A Jellycat Bashful Bunny Medium is one of the most popular standalone baby shower gifts at Peekaboo Baby. For a complete gift, pair a Bashful Bunny with a GUND comfort blanket or an ergoPouch swaddle from the baby sleep range. For older children and adults, an Amuseable toy from the Jellycat Amuseables range makes a distinctive birthday gift. Browse gifts by age at Peekaboo Baby for curated Jellycat recommendations alongside other soft toy brands in the plush toys category.
Yes. Jellycat soft toys designed for babies use stitched and embroidered features rather than plastic eyes or noses, which makes them safe for newborns from birth. There are no small removable parts on Jellycat products designed for birth-and-above. Jellycat uses non-toxic, child-safe materials across its baby toy range. As with all soft toys in a baby's sleep space, Red Nose Australia recommends removing soft toys from the cot during sleep. Jellycat toys are designed for supervised awake play in the newborn stage.
Jellycat recommends surface washing with a damp cloth rather than machine washing. The soft plush fabric used in Jellycat toys can lose its texture and pile if machine washed, particularly in a warm or standard cycle. For surface cleaning, use a barely damp cloth and gently pat or wipe the affected area, then allow to air dry. If a machine wash is unavoidable, use a cold gentle cycle in a mesh laundry bag and air dry. Jellycat advises that machine washing may affect the toy's appearance and is not covered under any standard exchange for quality change post-washing.
The Jellycat Bashful Bunny is available in six sizes: Tiny (approximately 13 cm), Small (approximately 18 cm), Medium (approximately 31 cm), Large (approximately 36 cm), Really Big (approximately 51 cm) and Giant (the largest format). Medium is the most popular size and is typically the default Bashful Bunny gift choice. The Tiny and Small sizes are popular as pram clips and stocking fillers. The Really Big and Giant sizes are popular as statement birthday gifts. Each size is available in multiple colourways at Peekaboo Baby.
The Jellycat Amuseables range is a collection of plush soft toys shaped like everyday objects, foods and plants - avocados, croissants, clouds, cacti, sushi and many others - each given Jellycat's signature plush fabric treatment with a face, arms and legs. Amuseables are made to the same baby-safe construction standards as the core Jellycat range. They are popular as gifts for older children, teenagers and adults who find humour in a soft toy avocado. The Amuseables range is one of Jellycat's fastest-growing product lines and is updated regularly with new characters.
Jellycat is known for the quality of its plush fabric, which is consistently softer than standard toy-grade plush. The brand uses a premium synthetic plush that holds its texture and pile through extended handling. Jellycat designs are characteristically floppy and relaxed in posture rather than stiff or upright, which gives the toys a more natural, huggable quality. The Amuseables range sets Jellycat apart by taking everyday objects as subject matter for soft toys, which no major competitor has replicated at the same quality level. Jellycat has been producing soft toys in London since 1999 and reached major growth in 2024-2025 with profits and global distribution expanding significantly.
Yes. Peekaboo Baby offers free shipping on all Jellycat orders over $129 to every Australian state and territory. Jellycat Medium and Large Bashful Bunnies are individually priced around $50-$70, so purchasing two toys together typically reaches the free shipping threshold. Orders dispatch from our Melbourne warehouse. Metro deliveries typically take 2-4 business days. Peekaboo Baby is an authorised Australian retailer for Jellycat.