Bluey Australia - Genuine Bluey Toys, Figures, Plush and Playsets
Bluey is an Australian animated television series produced by Ludo Studio and broadcast on ABC Kids. The show follows Bluey, a six-year-old Blue Heeler puppy who lives in Brisbane with her family, and has become one of the most watched children's shows in Australia and internationally. Bluey toys are officially licensed through Moose Toys, the Australian toy company that holds the global toy licence for the Bluey range. Peekaboo Baby is an authorised Australian retailer for Bluey toys, stocking figures, plush toys, playsets, card games and dress-up products. All orders over $129 ship free Australia-wide from our Melbourne warehouse.
Bluey toys at Peekaboo Baby are genuine licensed Moose Toys products. The range covers toddlers through to primary school-age children who enjoy the Bluey series. Browse the full Bluey range in the Bluey plush toys category or explore the broader character plush toys and figurines and playsets categories at Peekaboo Baby.
Bluey toys range
The Bluey toy range includes articulated figures in multiple series. Series figures include Bluey, Bingo, Bandit (Dad), Chilli (Mum) and supporting characters from the show. The articulated figures are sized at approximately 10 cm and are compatible across different series. Bluey plush toys range from mini sizes to a giant 81 cm Bluey plush - the large plush is one of the most popular gift items in the range. Bluey playsets recreate locations from the show including the Heeler family home and other settings, designed with accessories that reference specific episodes.
Bluey card games and activity sets
The Bluey range includes card games designed for families with young children. These are compact, travel-friendly games designed for 2-4 players from approximately 4 years. Bluey activity sets include craft and colouring materials themed to the show. These are designed for children who enjoy both the Bluey show and hands-on creative play. Explore the games category for the full Bluey card game range at Peekaboo Baby.
Bluey dress-up and accessories
The Bluey range includes dress-up costumes and accessories that allow children to play as their favourite characters. Bluey ear headbands and costume sets are popular for dress-up play and themed birthday parties. These are designed for children from approximately 3 years and are sized for toddlers and young children. Explore kids dress-up costumes for the full character costume range at Peekaboo Baby.
What to look for in Bluey toys
Genuine licensed products - Bluey toys at Peekaboo Baby are official Moose Toys licensed products. Moose Toys holds the global toy licence for Bluey and manufactures to Australian safety standards. This distinguishes them from unlicensed products that replicate the characters without authorisation.
Figure series compatibility - Bluey articulated figures are produced in numbered series. Figures across different series are designed to the same scale and are compatible with Bluey playsets from any series, which allows the collection to grow over time.
Age range - The Bluey toy range covers children from approximately 2 years (soft plush, simple figures) through to primary school age (playsets, card games, activity sets). The range expands as children's engagement with the show develops.
Plush size range - Bluey plush is available from mini sizes through to the 81 cm giant plush. Different size points make the range suitable for different gifting occasions, from a birthday stocking filler to a significant gift.
Show-accurate design - Bluey toys are designed to match the characters, settings and accessories shown in the animated series. This accuracy is important to children who engage closely with the show and expect toys to look exactly like their on-screen counterparts.
Australian show connection - Bluey is an Australian production set in Brisbane, which gives the show and its toys particular relevance for Australian families. The show's relatable family dynamics and Australian setting make it one of the most culturally resonant children's shows in Australia.
Bluey gift ideas at Peekaboo Baby
Bluey toys are among the most popular birthday and Christmas gifts for Australian toddlers and preschoolers aged 2-6 years. A Bluey figure set pairs well with a Bluey playset to create an expanded play world. For a complete gift, a Bluey plush alongside a Bluey card game makes a well-rounded combination for a 4-5 year old. Browse gifts by age at Peekaboo Baby for curated Bluey recommendations or explore 3-5 year old gifts for age-matched suggestions.
Bluey - Frequently Asked Questions
Bluey toys are manufactured and licensed by Moose Toys, an Australian toy company that holds the global toy licence for the Bluey brand. Moose Toys produces all officially licensed Bluey figures, plush toys, playsets, games and accessories. Moose Toys is headquartered in Melbourne, Australia. All Bluey toys at Peekaboo Baby are genuine Moose Toys licensed products, which means they comply with Australian toy safety standards and are accurately designed to match the characters from the Bluey animated series.
Bluey toys are designed for children from approximately 2 years through to primary school age. Soft Bluey plush toys are suitable from birth when used for supervised play. Articulated Bluey figures are designed from approximately 2-3 years. Playsets with smaller accessories are designed from 3-4 years. Card games and activity sets are designed from approximately 4 years. Every Bluey product at Peekaboo Baby carries a minimum age recommendation on the product listing and packaging. The Bluey television show is rated G and recommended for children aged 2-7 years.
Yes. Bluey articulated figures from different series are designed to the same scale and are compatible with Bluey playsets from any series. A Series 4 Bluey figure will work in a playset designed for a different series. This means families can purchase figures and playsets from different series purchases over time and use them together. The consistent scale across the range is an intentional design decision that allows the Bluey collection to be built incrementally.
The largest Bluey plush toy available at Peekaboo Baby is the giant 81 cm Bluey plush. This is a soft plush toy made to the same design as smaller Bluey plush sizes. The 81 cm size makes it a significant gift item and a popular choice for birthdays and Christmas. It is a single large plush rather than a poseable figure. Bluey plush is also available in smaller sizes including mini and standard sizes. All sizes use the same character design based on the animated show character.
Yes. Bluey is an Australian animated television series produced by Ludo Studio, a Brisbane-based production company, and broadcast on ABC Kids in Australia. The show is set in Brisbane and features an Australian Blue Heeler dog family. It premiered in October 2018 and has become one of the most watched children's programs globally. Bluey has been broadcast in over 60 countries including the US (via Disney Junior and Disney+) and the UK. The show's Australian setting and culturally specific references give it particular relevance for Australian families.
Yes. Peekaboo Baby offers free shipping on all Bluey toy orders over $129 to every Australian state and territory. Orders are dispatched from our Melbourne warehouse. Most Bluey playset and plush gift purchases qualify for free shipping individually or when combined with another Bluey item. Metro deliveries typically take 2-4 business days. Regional and rural deliveries typically take 4-8 business days. Peekaboo Baby stocks genuine Moose Toys licensed Bluey products.
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