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Baby Loveys & Blankies Australia - Security Blankets & Comfort Toys
A lovey - that perfect combination of soft blanket and cuddly friend - is one of the most powerful sleep and comfort tools in a parent's toolkit. When a baby finds their lovey, it becomes a constant companion: the first thing reached for at bedtime, the thing that makes unfamiliar places feel safe, and the object that soothes in the middle of the night when a parent can't be there. At Peekaboo Baby, our baby loveys and blankies range brings together the softest, most beautifully made comfort companions in Australia. Browse our full blankets and wraps range and explore comfort blankets for more soothing options.
A great lovey sits at the intersection of blanket and soft toy - small enough to carry everywhere, soft enough to be genuinely soothing, and durable enough to survive years of intensive love. Many are designed with a small stuffed animal head attached to a square of soft fabric, giving babies something to hold, chew, and cuddle all at once. The best loveys are machine washable (you'll need to wash it regularly AND you absolutely want a backup), made from skin-safe fabrics like muslin, organic cotton, or velboa plush, and sized to be safe for use in the cot from around 7 months. Pair with our baby sleeping bags and swaddles for a complete sleep support system.
What to look for in baby loveys and blankies
- Safe size and construction - loveys for sleep should be small and firm enough to not pose a suffocation risk; avoid very large, fluffy pieces for unsupervised sleep under 7 months
- Softness of fabric - the lovey that gets chosen is always the softest one; velboa plush, organic cotton muslin, and bamboo jersey are all beautifully soft options your baby will love
- Washability - this is non-negotiable; you will need to wash the lovey regularly and you'll want to buy a backup identical one to rotate through washing without a meltdown
- Appropriate attachments - soft animal heads and fabric bodies are safe; avoid loveys with button eyes, hard plastic parts, or long ribbons that could pose a hazard
- Neutral or classic design - a lovey is a long-term companion; a neutral animal (bunny, bear, elephant) in a classic colour is less likely to be discontinued than a licensed character, meaning you can always replace it if needed
- Gift appeal - loveys make one of the most cherished and practical gifts for newborns; beautiful packaging and a thoughtful design make them a gift parents are genuinely delighted to receive
Also explore our plush dolls range for larger cuddly companions, or browse our baby sleep collection for all your sleep support needs. Free shipping on orders over $129, dispatched from Melbourne.
Baby Loveys & Blankies - Frequently Asked Questions
A lovey is a comfort object that combines a small blanket with a soft toy - typically a stuffed animal head attached to a square or rectangular piece of soft fabric. They're designed to be the perfect size for a baby to hold, carry, and cuddle while also providing the tactile comfort of a soft blanket. Many babies form a strong attachment to their lovey and it becomes a powerful sleep and settling aid.
For safe sleep, Red Nose Australia recommends keeping soft objects out of the cot for babies under 7 months. From around 7 months, once a baby can roll both ways and move objects away from their face, a small lovey can be introduced for sleep. For awake supervised play, loveys are safe from much earlier. Introduce it during feeding, settling, and cuddle times so baby builds a positive association with it before it becomes a sleep object.
Absolutely - buy two from the beginning, before baby has formed an attachment to a specific one. Rotate them regularly from the start so both accumulate the same smell and wear. This means when one is in the wash (or lost), you have a true backup. Parents who try to introduce a second lovey after a baby has fallen in love with the first often find the backup rejected as a imposter.
Yes - for babies old enough to use them safely (7 months and over), a lovey can become a positive sleep association that travels with the child. Unlike a parent's presence, a lovey is portable, consistent, and available in the middle of the night without any adult intervention needed. Many families find that a baby with a lovey settles more independently and transitions more smoothly to a toddler bed.
Loveys are one of the most recommended and genuinely useful baby gifts you can give. Parents who've been through the baby phase always advocate for them. Choose a classic, neutral animal in a beautiful soft fabric, ideally from a range that's easy to replace. Buying two identical loveys to give together is a thoughtful touch that experienced parents especially appreciate.
Peekaboo Baby offers free shipping Australia-wide on all orders over $129, dispatched from Melbourne. Loveys are beautifully packaged and make wonderful gifts - add a personal message at checkout for gift orders sent directly to new parents.