GUND Australia - Premium Soft Toys, Teddy Bears and Baby Plush
GUND is an American soft toy brand with a history dating to 1898, making it one of the oldest plush toy manufacturers in the world. Founded by Adolph Gund in Connecticut, GUND was among the first companies to produce teddy bears commercially. Over more than 125 years, GUND soft toys have earned a reputation for exceptional softness, durable construction and the kind of careful finishing that makes them worth keeping. GUND soft toys are sold in Australia through selected specialty retailers. Peekaboo Baby is an authorised Australian retailer for GUND, stocking teddy bears, baby plush and character soft toys with free shipping on orders over $129.
The GUND range spans every gifting occasion from birth through to children of all ages. New parents in Australia frequently choose a GUND teddy bear as a newborn gift, a first soft toy, or a keepsake to mark a baby shower. Browse the full GUND soft toy range in the GUND plush toys category or explore the broader plush toys range at Peekaboo Baby.
GUND soft toys and teddy bears
The GUND Toothpick collection is the brand's flagship premium teddy bear range. Toothpick bears are made using a distinctive ribbon-yarn fabric that creates a textured, multi-tonal finish. Available in designs including Ripple, Wavy, Stripes and Confetti, each standing at approximately 38 cm. They are among the most popular gifting teddy bears in the Peekaboo Baby range and suit recipients of all ages. The GUND Bashful Bunny is another standout - a soft, floppy plush bunny available in a range of colours and sizes that has become a baby gift staple in Australian nurseries.
GUND baby toys and first soft toys
GUND produces a dedicated range of baby soft toys designed for newborns and young babies. The Baby GUND My First Teddy Bear is a classic first soft toy, designed with no small parts and made from materials safe for newborns. GUND soft rattles, activity books and the Peek-A-Boo plush toys - which respond to touch with sounds and movement - are popular choices for babies from around 3 months. All GUND baby toys at Peekaboo Baby meet Australian toy safety standards. Browse baby loveys and blankies for complementary newborn gift options.
Disney x GUND licensed soft toys
GUND produces officially licensed Disney character soft toys in the brand's signature plush construction. The Disney x GUND range includes Mickey Mouse, Minnie Mouse, Winnie the Pooh, Simba and other classic Disney characters made with the same ribbon-yarn or premium plush finish as the core GUND range. These make popular birthday and Christmas gifts for children aged 1 and up. The Disney x GUND range is stocked alongside the broader character plush toys range at Peekaboo Baby.
What to look for in GUND soft toys
Ribbon-yarn fabric (Toothpick range) - The Toothpick bears use a ribbon-yarn construction that creates a soft, textured finish with depth and variation in colour. Each bear looks slightly different because of this technique.
Surface washable care - GUND soft toys are designed for surface washing. The Toothpick collection is best spot-cleaned to maintain the ribbon-yarn texture. Some GUND plush can be machine washed on a gentle cold cycle in a laundry bag - check the individual care label.
Baby-safe construction - GUND baby toys are designed with no small or removable parts. Eyes and noses are embroidered rather than plastic inserts on products marked suitable from birth. All GUND baby toys at Peekaboo Baby carry Australian toy safety compliance marking.
Size range - GUND soft toys are available across a wide size range from small (18 cm) to really big (73 cm). This makes it easy to select an appropriate size for the recipient and the occasion.
Durability and stitching quality - GUND uses reinforced seam construction on all soft toys. The brand has maintained consistent quality standards across its product range for over a century, which is why GUND toys frequently outlast childhood and become keepsakes.
Licensed character range - The Disney x GUND collaboration applies GUND's plush construction to officially licensed Disney characters. This combines the character recognition that children love with the softness and finish that parents expect from the GUND brand.
GUND gift ideas at Peekaboo Baby
A GUND soft toy is a classic Australian baby shower or newborn gift. For a complete gift, pair a GUND teddy bear with an ergoPouch swaddle bag or a muslin wrap from the baby blankets and muslin wraps range. For older children, a Disney x GUND character toy pairs well with a book from the same character universe. Browse baby shower gifts for curated gift ideas at Peekaboo Baby.
GUND - Frequently Asked Questions
Many GUND soft toys are designed for babies from birth, particularly those with no small or removable parts - such as the Baby GUND My First Teddy Bear and GUND soft rattles. Eyes and noses on newborn-safe GUND products are embroidered rather than plastic inserts. Always check the age recommendation on the individual product. As with all soft toys in the sleep space, Red Nose Australia recommends removing soft toys from a baby's cot during sleep. GUND baby toys are designed for supervised awake play.
The GUND Toothpick is a premium teddy bear collection made using a distinctive ribbon-yarn fabric. The ribbon-yarn construction creates a textured, layered finish that looks different from standard plush bears. The collection includes designs named Ripple, Wavy, Stripes and Confetti, each available in approximately 38 cm size. Toothpick bears are made in Connecticut, USA to GUND's quality standards. They are among the most popular gifting teddy bears at Peekaboo Baby and suit recipients from children to adults.
GUND recommends surface washing or spot cleaning for most of its soft toys. Standard GUND plush toys can be machine washed on a gentle, cold cycle inside a mesh laundry bag. The Toothpick ribbon-yarn bears are best spot-cleaned to preserve the texture of the ribbon-yarn fabric. After washing, reshape the toy and allow it to air dry. Do not tumble dry GUND soft toys. Always check the care label on the specific product before washing.
GUND Bashful Bunny is available in four sizes. The Small (18 cm) suits newborns and small babies. The Medium (31 cm) is the most popular size and suits babies, toddlers and primary-school children. The Large (36 cm) is a substantial gift. The Really Big (73 cm) is designed as a statement gift or feature piece. All sizes feature the same floppy, weighted limbs and soft plush fabric. The Bashful Bunny is available in multiple colourways including Cream, Pink, Aqua, Pastel Apricot and others at Peekaboo Baby.
Disney x GUND is an officially licensed collaboration that combines Disney character designs with GUND's premium plush construction. The range includes Mickey Mouse, Minnie Mouse, Winnie the Pooh, Simba and other classic Disney characters made to GUND quality standards. Disney x GUND toys use the same ribbon-yarn or premium soft plush fabrics as the main GUND range. They are designed as character toys for children who recognise and love Disney, built with the softness and finish that parents associate with the GUND brand.
Yes. Peekaboo Baby offers free shipping on all GUND orders over $129 to every Australian state and territory. Orders are dispatched from our Melbourne warehouse. Most GUND Toothpick bears and larger plush toys qualify for free shipping individually. Metro deliveries typically arrive within 2-4 business days. Regional and rural deliveries typically take 4-8 business days. Peekaboo Baby is an authorised Australian retailer for GUND.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Are GUND soft toys suitable for newborns?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Many GUND soft toys are designed for babies from birth, particularly those with no small or removable parts such as the Baby GUND My First Teddy Bear and GUND soft rattles. Eyes and noses on newborn-safe GUND products are embroidered rather than plastic inserts. Always check the age recommendation on the individual product. GUND baby toys at Peekaboo Baby carry Australian toy safety compliance marking."
}
},
{
"@type": "Question",
"name": "What is the GUND Toothpick bear?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The GUND Toothpick is a premium teddy bear collection made using a distinctive ribbon-yarn fabric that creates a textured, layered finish. The collection includes designs named Ripple, Wavy, Stripes and Confetti, each available in approximately 38 cm size. They are among the most popular gifting teddy bears at Peekaboo Baby and suit recipients from children to adults."
}
},
{
"@type": "Question",
"name": "How do I wash a GUND soft toy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GUND recommends surface washing or spot cleaning for most soft toys. Standard GUND plush can be machine washed on a gentle cold cycle inside a laundry bag. Toothpick ribbon-yarn bears are best spot-cleaned to preserve the fabric texture. Allow to air dry - do not tumble dry. Check the care label on the specific product before washing."
}
},
{
"@type": "Question",
"name": "What is the difference between GUND Bashful Bunny sizes?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GUND Bashful Bunny is available in four sizes: Small (18 cm) for newborns and small babies, Medium (31 cm) for babies through school-age children, Large (36 cm) as a substantial gift, and Really Big (73 cm) as a statement piece. All sizes feature the same floppy, weighted limbs and soft plush fabric. Available in multiple colourways at Peekaboo Baby."
}
},
{
"@type": "Question",
"name": "What is the Disney x GUND range?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Disney x GUND is an officially licensed collaboration combining Disney character designs with GUND's premium plush construction. The range includes Mickey Mouse, Minnie Mouse, Winnie the Pooh, Simba and other classic Disney characters made to GUND quality standards, using the same ribbon-yarn or premium soft plush fabrics as the main GUND range."
}
},
{
"@type": "Question",
"name": "Do you offer free shipping on GUND products in Australia?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Peekaboo Baby offers free shipping on all GUND orders over $129 to every Australian state and territory. Orders are dispatched from our Melbourne warehouse. Most GUND Toothpick bears and larger plush qualify for free shipping individually. Metro deliveries typically take 2-4 business days. Peekaboo Baby is an authorised Australian retailer for GUND."
}
}
]
}
